Mr. Chidi Afiadigwe, the manager of RANDS, held an informal interview session to address some frequently asked questions about Rand’s mission.
Interview Questions
1. What is the meaning of RANDS?
Mr. Chidi: Thank you for this question, RANDS simply stands for Retailing & Distribution Services Limited. We are a company that offers unique and effective solutions to everyday challenges through products within our portfolio. Our goal is to aim to become the leading provider of smart, effective, high-quality, and reliable product solutions.
2. When were you founded?
Mr. Chidi: RANDS Limited idea was founded in early 2021 but came an establishment in August 2021, after the launch of a major product called “Aquafighter” which is a true revolution in diesel fuel quality management and tank maintenance.
3. What’s your revenue?
Mr. Chidi: As early indicated, RANDS is a new birth company stemming from an ambitious and successful parent company called RPM Limited even with that we have high ambitions for 2022 in terms of set financial targets and goals, through over 20 channel partners across the country and further expansions into areas where we currently aren’t playing in.
4. Who’s on your leadership team and what’s their background?
Mr. Chidi: We are a small team with over 45 years of experience and a successful track record in product marketing and channel partner/distributor acquisition and management. We possess specialized skills in negotiation which enables us close-out deals.
5. How many Markets are you in?
Mr. Chidi: We cover majorly the retail and domestic segment, but we also play around the industrial segment.
6. What problem Are you trying to solve?
Mr. Chidi: We aim to provide solutions to some of the daily challenges you face in livelihood. For example, we have a product that helps to eliminate water present in diesel to the barest minimum also we provide a product that repairs punctures and tears of tyres of all sizes.
7. How did you get here?
Mr. Chidi: Honestly, we knew our products were not fulfilling their maximum sales capacity since we intend for it to be available in every home and office across the country, we, therefore, decided to change our approach by setting up channel partners/distributors across the country who will have access to last-mile customers in places we are not present.
8. How are you different from the competition?
Mr. Chidi: We are confident of the effectiveness, quality, and reliability of our products, which gives our customers a significant reduction in terms of their expenses in the maintenance of their equipment and vehicles. We also ensure a thorough follow-up with customers either directly or indirectly on how our product is performing.
9. Who are your main competitors?
Mr. Chidi: Our competitors are major OEM product acquisitions who play with the retailer space, in simple terms our major competition is with companies providing products and services in rivalry to those within our portfolio.
10. Who are some of your clients?
Mr. Chidi: Our clients cut across all sectors that make use of vehicles and diesel-related equipment, for examples clients having vehicles, diesel generators, Fuel stations, or trucking and logistics.